Making
a company successful requires, above all, clear thinking and decisive action.
Unfortunately, many management concepts or steps encourage fuzzy ideas and bad
decisions. My favourite five are:
(i) Synergy
This is usually used in justifying a
merger or takeover. In many cases it is not true – the acquisition is
disruptive, counter-productive and destroys value, at least in the initial
years.
(ii) Voluntary or Mutual Separation Scheme
(VSS or MSS)
This is retrenchment period. Companies may
couch their words but it is a lay-off. A VSS invites employees to make an offer
while in a MSS, the employer achieves the same result by selecting employees
they want to lay-off.
(iii) Rightsizing/Downsizing
There is no such thing! Management
was responsible for the “wrong” size in the first place. They use (ii) above to
“right size”. Lousy management leads to big lay-offs, i.e. management failed!
(iv) Consensus
Only political parties and civil
service should be allowed to use this jargon. It sounds reasonable. But
“wisdom” of committees in practice drives weak decisions. Consensus favours
conservative, safe and bland decisions. Then you will not have the likes of
Amazon, Tesla or Alibaba.
(v) Brainstorming
Getting people together to bounce
ideas off sounds great but it doesn’t work. Group think and dominant
personalities will drive the agenda. Creativity is not a group process and
great ideas do not emerge from half-baked ones. Otherwise, we will not need
Edison, Ford, Galileo or Elon Musk!
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