Malaysia's automotive sector total industry volume (TIV) reached an all-time high of 820,752 units in 2025. This represents a record four-year growth streak. However, the Malaysia Automotive Association (MAA) does not expect the momentum to continue, as it sees lower sales at 790,000 units in 2026. TIV grew 0.5% year-on-year in 2025, initially rising from 508,883 units in 2021 to 721,177 in 2022 and subsequently to 799,821 in 2023. The projected 3.75% year-on-year decline is due to moderating economic growth, cost pressures and policy changes that weigh on vehicle affordability.
The TIV outlook
reflects Malaysia’s gross domestic product growth moderating to between 4% and
4.5% in 2026 from an estimated 4.9% in 2025, alongside persistent inflationary
pressures stemming from higher manufacturing, component and operational costs.
The expiry of tax incentives for imported electric vehicles (EV) and potential revisions to excise duty and vehicle pricing calculations could make new cars less affordable for consumers. In addition, rising living costs are expected to constrain disposable incomes, potentially weakening consumers’ ability to commit to new vehicle purchases. Despite these challenges, low unemployment, stable incomes, strong demand for affordable and fuel-efficient cars, growth in the EV ecosystem, new models, and attractive promotions will continue to support car sales.
Malaysia’s auto market exceeded 800,000 units for the second year in a row in 2025, supported by the strong domestic demand, recovering exports, lower interest rates, low unemployment, new EV launches, and aggressive year-end promotions. 2025 also saw the highest monthly TIV on record at 90,716 units in December, as well as the highest quarterly TIV of 241,416 units in the fourth quarter, said Mohd Shamsor.
Following the end of the completely built-up (CBU) EV tax holiday at the end of December last year, the pricing adjustments may emerge once existing inventories are cleared. Starting January this year, fully imported completed built-up (CBU) EVs in Malaysia are subject to a 30% import duty, 10% exercise duty and 10% sales tax, marking the end of the duty-free period previously granted to promote EV adoption.
However, the applicable import duty varies depending on the country of origin and free trade agreements, with CBU EVs imported from China, for example, subject to a lower import duty of 5%. Any price adjustments are expected to be reflected only three to four months later, as distributors continue to sell existing inventory brought in before the incentive expiry. CBU EVs that arrived in Malaysia and were declared to customs before Dec 28, 2025 can still be sold at tax-free prices in 2026, allowing companies to use existing stocks before new pricing structures take effect. EV sales are expected to remain supported by wider model availability, growing consumer awareness and increasing charging infrastructure.
The association has asked the government to extend tax incentives for locally assembled EVs until at least 2040, noting that investments in EV assembly plants require a longer planning and recovery horizon of between five and 10 years. The tax incentives for the completely knocked down (CKD) locally-assembled EVs will remain until the end of 2027. EV sales continued to gain traction in 2025, with battery electric vehicle registrations rising 109% year-on-year to 30,848 units, bringing the total EVs sales – including hybrid EVs – climbed 52% to 69,363 units.
On a broader picture, isn’t it time for national cars to be weaned off from protection? How many more years? It’s already over 40 years and still need “parental” support? Stop helping Geely and Daihatsu/Toyota, they must stand competition! The problem is the R&D is not here but in China or some other place. If you want to be proud of your national car – ICE or EV – then have the R&D, parts including batteries produced locally. Be like the Koreans and not produce re-badged cars and call them national! Minimise taxes and please remove APs.
Reference:
MAA: Car sales hit
record 820,752 units in 2025; 2026 to end four-year record, Justin Lim / theedgemalaysia.com, 20 Jan 2026






