Marketing
is a method to promote your company’s products or services. However, consumers
are spending more and more time on the internet today. That means you may need
to approach them through where they are spending time: online. In today’s
article, we will summarise the top four digital marketing trends in Malaysia
for 2019.
1. The Rise of Mobile Traffic
According
to Axcel Digital’s observation, mobile traffic has surpassed desktop traffic on
average by 60-70%! People’s attention has shifted to mobile and the numbers are
now reflecting that change. Therefore, websites have to be mobile-friendly and mobile
responsive as nobody likes to browse a website with their mobiles in a
desktop’s version.
2. Chatbot Automation
Consumers
today are getting more impatient and they want answers FAST. Instead of waiting
for the reply via email, chatbot provides a solution to answer the FAQs automatically.
Apart from improving customer service, some companies use chatbot to boost
their sales as well. Here are some examples of businesses using chatbot:
·
Mastercard
Mastercard’s Facebook Messenger bot
makes it easy for its customers to check on their account transactions (e.g. by
asking “how much did I spent on restaurants in May?”).
·
Malaysia Airlines
Malaysia Airlines, together with
Amadeus, has launched MHchat, a new feature which helps travellers to book
flights and even pay for the flight tickets through the social media app,
Facebook Messenger.
Read more: https://www.socialmediatoday.com/news/9-great-examples-of-how-brands-are-using-chatbots/524138/
3. Omni-Channel Marketing
Have
you ever experienced to see the same advertisement multiple times in different
digital channels? E.g. Facebook, Google,
YouTube, Instagram, LinkedIn and so on.
This
is how it works: A person searches for your website on Google, the person lands
on your website, checks out the products and services, and then leaves the
website. With an omni-channel marketing strategy, this person will then see
your advertisement again on Facebook, Instagram, YouTube and so forth.
4. Social Media Influencers
The
generation Z and the millennials today spend more time on YouTube than on TV. As
a result, many new influencers are born. The influencers spent time to increase
their followers and build trust among their followers.
Endorsement
or sponsor going to these social media influencers is rising by as much as 4
figures/digits just for one Instagram post. However, the price of influencers
is still underpriced. As more brands start using influencers, the price will be
more expensive.
Some
other digital marketing tools/ideas such as voice search, livestream and
content creation are also part of today’s marketing trends. Businesses therefore
have to change their marketing strategies based on consumers’ behaviour and
lifestyle patterns.
Referrence:
These
Are The Top Digital Marketing Trends in Malaysia (Updated 2019) (https://www.axceldigital.com)
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