Tuesday, 23 March 2021

Retail Growth in 2021 Not Exciting?

 

On 9th March 2021, Vasantha Ganesan of The Edge reviewed retail growth in 2021. The Malaysian retail industry registered its worst performance in over two decades last year, contracting by 16.3% and recording only RM90 billion in retail sales. This was due to Covid-19 pandemic which forced people to stay home and retail stores remained shut. For 2021, the industry is expecting to grow 4.1% and ring-in sales to the tune of RM93.7 billion. In 2019, the country’s retail sales expanded by 3.7%, translating into RM107.5 billion.

Malaysia’s retail industry recorded the worst performance in 22 years. In 1998, retail sales in Malaysia dropped by 20%,” Retail Group Malaysia (RGM) managing director Tan Hai Hsin said in the latest edition of the Malaysia Retail Sales Report (March 2021). In 2020, retail sales contracted for four consecutive quarters at 11.4%, 30.9%, 9.7% and 19.7% respectively.

For this year, RGM has cut its growth projections to 4.1% from 4.9%, after major states nationwide were once again placed under the movement control order (MCO).

“Interstate travel ban is expected to be enforced for longer period of time and it has been affecting domestic tourism spending,” Tan said.

“The return of foreign tourists will be slow and gradual. Travel bubbles with selected countries will likely begin towards end of this year,” he added.

Tan noted that vaccinating the majority of the population will take a while and expected movement restrictions and social distancing measures to be in place until the end of the year.

“For the entire year, consumers’ spending is not expected to recover back to 2019 level,” Tan emphasised. Sales in 1Q2021 is estimated to shrink by 13.4% with department store operators expecting to contract by 47.4%, while supermarkets and hypermarkets will decrease by 14%. However, a recovery of 7%, 4.1% and 13.9% respectively is anticipated over the next three quarters.


In 2020, most of the retail sub-sectors contracted by double digits, with the department store, and fashion and fashion accessories segments shrinking the most at 38.3% and 37.9% respectively.

The only two sub-sectors which grew last year were the mini-markets, convenience stores and cooperatives which expanded by 14.8%, and furniture and furnishings, home improvements and electrical and electronics (E&E) which grew by 0.4%. All other retail sub-sectors contracted by double digits. (see table for specific sub-sectors).

Meanwhile, in the October to De­cember 2020 (4Q20) period — tradi­tionally a very strong quarter for re­tailers due to the year-end holidays, Christmas shopping and back-to-school shopping — retail sales contracted by 19.7% from a year earlier, after the sec­ond conditional movement control or­der (CMCO) was enforced in the Klang Valley on Oct 14, 2020.

The Klang Valley accounted for 60% of the country’s retail sales. Retail sales were further dragged down when the CMCO was later extended to include all states ex­cept Sarawak until the end of 2020, ac­cording to the report.

In 4Q20, the retail sub-sector that was the worst hit was the fashion and fashion accessories segment, which contracted 49.6%. Another segment that was bad­ly hit was the department store category, which slumped 44.7%, according to the Malaysia Retail Sales Report.

On a positive note, at least two retail sub-sectors expanded. The furniture and furnishing, home improvements and E&E segment grew 11.7%, while the mini-mar­ket, convenience store and cooperative seg­ment grew 10.2%, it said.

Unless disposable income increases, jobs pick-up, tourism recovers, domestic consumption will remain muted. Government cash transfers are for essentials and will not change subdued retail sales. Meanwhile, we will see mall closures and retail outlets shuttered until overall tempo of economic activity improves, hopefully by 2022.

 

Reference:

1.     Vasantha Ganesan, Pace of retail growth in 2021 won’t undo 2020’s devastation, says RGM, 9 March 2021, The Edge

2.     Retail sales slump to worst showing since 1998 Asian financial crisis, 8 March 2021, Free Malaysia Today

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